The proven platform to capture the entire market

FAIR PROFILE

DECORATION + DESIGN is Australia's leading soft furnishings & interior products Trade Fair showcasing the latest designs from Australian manufacturers and importers. This Fair gives interior designers, decorators, architects, furniture and furnishing buying groups and retailers the opportunity to see and buy the latest products, learn the latest industry developments and network with their peers both at the Trade Fair and in a full program of concurrent functions.

  

MELBOURNE 2010 OVERVIEW

FURNITEX & DECORATION + DESIGN 2010 key satellite events of the Victorian Government's State of Design Festival attracted over 15,930 trade buyers. Up 12.5% on 2009. Over 300 Exhibitors took part in FURNITEX including over 60 Australian Manufacturers with 46 Designers participating in what is now Australia's No.1 furniture & furnishings design showcase, VIVID. A further 170 Companies participated in Decoration + Design Melbourne. Many exhibitors have reported good sales whilst Visitor feedback has been positive reinforcing the importance of this event in the Australian furniture and furnishings industry.

Download the 2010 Post Show Fact Sheet

*87% of visitors held direct authority or influence for purchasing*

Of those visitors...

  • 81% indicated that they discovered new products at the Fair
  • 79% discovered new suppliers at the Fair
  • 9% had organised a quote or appointment during the Fair
  • 89% indicated that they were ‘likely' to ‘very likely' to make contact with an exhibitor following the Fair
  • 29% placed orders or made purchases during the Fair
  • Excluding statistical outliers, the average amount spent on these purchases was approximately $4,437. Total $14,993,982
  • 71% expect to place orders after the Fair, with an average value excluding statistical outliers of approximately $7,924. Total $65,559,006
  • Based on the above figures it is estimated that over $80,552,988 worth of business will be written as a result of this Fair

*Statistics taken from an independent survey carried out by Micromex at Furnitex & Decoration + Design 2010

WHY PARTICIPATE

  • Lead your business into the future....

  • Promote your latest ranges to a highly targeted audience 

  • Create brand awareness

  • Accelerate the buying process by answering questions face-to-face

  • Raise your profile in the industry

  • Reinforce your existing business relationships

  • Increase your portfolio of international business

  • Consolidate your position in the industry and reinforce customer loyalty

  • Take advantage of the massive press exposure the fair generates

WHO EXHIBITS?

Manufacturers, Wholesalers & Suppliers in Artwork, Decorative Accessories, Fabrics, Furniture, Homewares, Lights & Lamps, Manchester, Objets d'art, Rugs & Floorcoverings, Soft Furnishings, Wall Decoration and Window Dressing.

Click here to see the current Exhibitor list for Melbourne 2010

WE BRING THE BUYERS TO YOU...

Supported by a comprehensive marketing campaign DECORATION + DESIGN Melbourne will bring you in excess of 15,000 consumer and trade customers by:

  • Direct mail campaign of personalised invitations around Australia and Overseas to industry relevant buyers

  • Unlimited free trade invitations for exhibitor distribution

  • Regular visitor newsletters outlining new developments

  • Email, fax and SMS communications to visitors in the lead up to the fair

  • Advertising, trade invitation inserts and editorial coverage in leading publications

  • Intensive PR campaign to generate media coverage

MEASURABLE SUCCESS

Spending 9% of your marketing budget on an Expo will return 23% of business*.  Few other marketing activities can provide this ROI Survive and thrive in a downturn economy - don't be a non-player. Stay on top and grab new clients.  There's no better value for money in today's business environment - so BOOK NOW!

*Exhibition & Event Association of Australasia